Platinum was first used by the ancient Egyptians approximately 3000 years ago. The first platinum jewelry in Europe was made for the court of Louis XVI in 1780.     

    Platinum jewelry created for the American market is typically 95 percent pure as opposed to gold jewelry in which 18 Karat is 75% pure and 14 Karat is 58.5% pure.

    Platinum is denser than gold. An equivalent size platinum bar will weigh 60% more than a pure gold bar.  It is twice as heavy as silver or lead.  

    Platinum is rarer than gold.  To produce a single ounce of finished platinum, a total of 10 tons of ore must be mined.  

    Platinum is stronger and more durable than gold.  A platinum ring typically has a longer life than a similar style made in gold.  

    Platinum is also hypoallergenic and tarnish-resistant.

    For these reasons, platinum jewelry typically costs more than a similar design executed in gold.

    We recommend diamonds over 1 carat be mounted in 6 prong platinum setting.

 Sapphire and diamond platinum ring

10% of all women over the age of 18 in the U.S. currently own a piece of jewelry containing platinum.

21 million women in the U.S. own 10 or more pieces of fine jewelry.

70% of women wear their favorite pieces of fine jewelry everyday.

Our Hours:
Tues-Fri  11:00 AM - 6:00 PM
Sat 11:00 AM - 5:00 PM

5121 Center Street, Suite 103
Williamsburg, VA  23188
(757) 229-7333



American Gem Society

For generations of jewelers, those three simple words have embodied three complex ideas to which the society has always been dedicated:

  • Ethics

  • Knowledge

  • Consumer Protection