About Laney's

Laney’s is a full service jewelry store here in Williamsburg, Virginia!  We are a family owned business interested in offering unique products and services to the Williamsburg Community.  We also offer many of our products at our on line store.    The on line store can be viewed from your mobile device as well.

Laney’s has been in business since 1980.  We have proudly served the needs of  generations of Williamsburg families!  We look forward to working with you and your family.

We have a large selection of jewelry from which to choose.  We reject much that is offered for sale in the jewelry industry because of poor workmanship, inferior design or value.  Our jewelry is unique.  Each item is personally examined before we offer it for sale.  We stock loose diamonds and other color stones.  Our staff is trained to offer you the finest of service.  We believe a well education consumer is likely to be a Laney’s client.  We enjoy sharing our gemological knowledge and jewelry expertise.  We offer a free diamond lesson.  We also offer a free jewelry cleaning and inspection service.

Designing your own jewelry is a lot of fun.  I would encourage you to visit and view the possibilities.  Together  we will explore a number of design options.  Once you have selected a style you like we will create a model for inspection.  Once the model is approved we will cast the jewelry and set your gemstones.   

We repair jewelry, repair watches, replace batteries and bands on watches, string pearls and fix broken eyeglasses.  We use state of the art equipment to perform these repairs.  You will find we are capable of repairing items others consider beyond help.  Most jewelry repair is performed in house.  Gem stone cutting and watch repair is performed off site.

We will appraise your jewelry.  Appraisals are performed on site by Doug McLean.  Doug holds the title of Graduate Gemologist from the Gemological Institute of America and Certified Gemologist Appraiser from the American Gem Society.  Most appraisal work is done in under a week.

As a member of the American Gem Society,  we subscribe to the highest standards of ethics, knowledge and customer service found in the jewelry industry.  We believe you will find our approach to business refreshing and a welcome change.   

We can find more about us at http:// laneysjewelry.com   On the first page of our site you will find links to Face Book, Word Press, Pinterest and Twitter.  

Most importantly you will find we are friends willing to answer all your jewelry questions.   When you are in the market for jewelry or simply have a question you would like answered, please consider Laney’s.  We will look forward to hearing from you.


Picture of the interior of Laney's


We are located in the New Town Community on Center Street.  A large parking lot can be found directly behind Laney's  New Town Map

Other Resources

Laneys A Discussion on Diamonds and Diamond GradingThis site is dedicated to our love of jewelry and gemstones!  We have written extensively about the subject.  We hope you will find the information both informative and entertaining.  If you have any questions please contact us! 

  • Consumer Information
    The more you know the better jewelry shopper you will be.
  • Articles
    Look through our library of jewelry related articles.
  • More about Laney's
  • ags logoWe know you will be happy with the quality and selection of our jewelry.  But our membership in the American Gem Society gives you a whole lot more.  It gives you peace of mind.

    You see, AGS membership is achieved by only the most reliable and ethical firms in the business.  Annual testing and certification assures consistently high standards among members.

    So before falling in love with a piece of jewelry, check out the jewelers credentials.  Look for the AGS sign - your guarantee of value and